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me+UX

I began as an engineer.
Design took over — I stayed.

 

No design school.
Just years of building, breaking, unlearning, and rebuilding better.

 

I’ve helped products scale and teams succeed at Cyware, Dr. Reddy’s, BookMyShow, Policy Bazaar, and Jio.
Each project sharpened my design instinct and strengthened my technical edge.

 

How I work?
I look where others don’t.
I question defaults, chase edge cases, and push “what if?” until it feels right.
Because details don’t just matter — they decide.

 

Based in Bangalore with my wife, Ashu.
She leads in finance.
I lead with design.

 

I believe there’s no single path and no final answer —
just curiosity, craft, and the courage to notice.

Experience

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Sr. UX Design Manager  |  Dec'22-Present

Leading product design for Jio’s digital ecosystem including JioHome, JioPay, JioID and JioGames, with a team of 10+ designers including UX managers, UX designers.

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Senior Product Designer  Aug'21-Oct'22

Designed CSAP (real time threat intel sharing platform) and threat automation products on the principles of SOAR for Cyware’s cybersecurity SAAS platform.

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Senior Product Designer  |  Feb'21-Aug'21

Redesigned RBL BMS credit card journeys across web & mobile using the BMS ‘Tent’ design system. Led design for new offers and payment flows in the BMS app, supported by user testing and iterative feedback.

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Associate UX Designer  |  Sep'19-Feb'21

Designed digital products for alopecia (Mintop) and cancer care (Alivius) for Brazil and Colombia. Collaborated with US teams on AIMI, a smoking cessation app. Redesigned ‘iHub’ by identifying journey breakpoints to enhance clinical and research workflows.

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UX Designer  |  Aug'18-Aug'19

Designed product journeys for Health, Term, Car & Investment insurances on the mobile & web platforms.

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Project Lead - Design  |  Feb'17-Jun'18

Led a team of designers to create design solutions for early-to-mid stage clients’ with their websites, UX auditing & animations.

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Engineer  |  Dec'15-Feb'17

Designed Jio’s 4G-LTE services. Worked with the engineering team to improve internal software features.

Education + Expertise

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Graduation  |  2011-2015

JK Lakshmipat University, Jaipur
Bachelor's in Technology, Electronics & Communication Engineering

Senior high school (12th) 2010

St. Joseph's College, Prayagraj
Computer science & Mathematics

design

Rapid prototyping
Wireframing
Interaction
Visual
Motion
Design systems

process

Research & need-finding
Ideation & concept
Rapid prototyping
Testing & validation
Iterating for behavior

also

Product strategy
Product & engineering collaboration

domain experience

IOT, smart home appliances
Fintech​
SAAS, cybersecurity
Healthcare
Movie & event ticketing, entertainment
Mobile gaming

Design services

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