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me+UX
I began as an engineer.
Design took over — I stayed.
No design school.
Just years of building, breaking, unlearning, and rebuilding better.
I’ve helped products scale and teams succeed at Cyware, Dr. Reddy’s, BookMyShow, Policy Bazaar, and Jio.
Each project sharpened my design instinct and strengthened my technical edge.
How I work?
I look where others don’t.
I question defaults, chase edge cases, and push “what if?” until it feels right.
Because details don’t just matter — they decide.
Based in Bangalore with my wife, Ashu.
She leads in finance.
I lead with design.
I believe there’s no single path and no final answer —
just curiosity, craft, and the courage to notice.
Experience

Sr. UX Design Manager | Dec'22-Present
Leading product design for Jio’s digital ecosystem including JioHome, JioPay, JioID and JioGames, with a team of 10+ designers including UX managers, UX designers.
Senior Product Designer | Aug'21-Oct'22
Designed CSAP (real time threat intel sharing platform) and threat automation products on the principles of SOAR for Cyware’s cybersecurity SAAS platform.
Senior Product Designer | Feb'21-Aug'21
Redesigned RBL BMS credit card journeys across web & mobile using the BMS ‘Tent’ design system. Led design for new offers and payment flows in the BMS app, supported by user testing and iterative feedback.
Associate UX Designer | Sep'19-Feb'21
Designed digital products for alopecia (Mintop) and cancer care (Alivius) for Brazil and Colombia. Collaborated with US teams on AIMI, a smoking cessation app. Redesigned ‘iHub’ by identifying journey breakpoints to enhance clinical and research workflows.
UX Designer | Aug'18-Aug'19
Designed product journeys for Health, Term, Car & Investment insurances on the mobile & web platforms.
Project Lead - Design | Feb'17-Jun'18
Led a team of designers to create design solutions for early-to-mid stage clients’ with their websites, UX auditing & animations.

Engineer | Dec'15-Feb'17
Designed Jio’s 4G-LTE services. Worked with the engineering team to improve internal software features.
Education + Expertise


Graduation | 2011-2015
JK Lakshmipat University, Jaipur
Bachelor's in Technology, Electronics & Communication Engineering
Senior high school (12th) | 2010
St. Joseph's College, Prayagraj
Computer science & Mathematics
design
Rapid prototyping
Wireframing
Interaction
Visual
Motion
Design systems
process
Research & need-finding
Ideation & concept
Rapid prototyping
Testing & validation
Iterating for behavior
also
Product strategy
Product & engineering collaboration
domain experience
IOT, smart home appliances
Fintech
SAAS, cybersecurity
Healthcare
Movie & event ticketing, entertainment
Mobile gaming
Design services
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